February 2022 – Page Experience Update for Desktop Core Web Vitals and the page experience ranking factor applied to desktop as well as mobile as of this update, which finished rolling out on March 3, 2022. 2021 ALGORITHM UPDATES June 2021 – Page Experience Update Rolled out between mid-June and early September 2021, this update had less impact on rankings than Google’s core updates. Yet despite the fact that the update was somewhat downplayed in the SEO community, Google’s John Mueller confirmed it was more than simply a “tie-breaker” when ranking webpages. He also stated that when webmasters cork bicycle zone downplay the update, it may also mean that they downplay the impact that the ranking factors have on users. What it did was create a new page experience ranking factor combining at least six signals related to how a webpage performs for mobile users. (Note that though it initially applied to mobile ranking only, Google rolled out the page experience update for desktop as well in February 2022.) Core Web Vitals are three new performance metrics introduced with this update. Websites that meet certain performance thresholds can gain some competitive advantage and also improve their site’s user experience. While improving page experience factors is often technical back-end work, top sites continue to improve their scores. So especially if you’re in a competitive industry, I highly recommend you check your site and get started. For more details, see our comprehensive e-book Google’s Page Experience Update: A Complete Guide and these resources: What’s the Page Experience Update? Core Web Vitals Overview What is LCP (Largest Contentful Paint) What is FID (First Input Delay) What is CLS (Cumulative Layout Shift) Webinar (on demand and in depth): Three Expert Tips to Improve Core Web Vitals June 2021 – Core Update In June 2021, Google released a core update and announced another one would be coming the following month in July. Google told Search Engine Land that the reason the rollout was broken into two phases was that not all of the planned improvements for the June 2021 update were ready. So Google decided to release the parts that were ready and push out the rest the following month. Many in the industry felt that this was a big update, according to a roundup of data published at Search Engine Land. Subsequently, many felt like the link spam update in July–August 2021 did not have as big of an impact, which is why we aren’t listing it separately here. Was the June core update related to “your money or your life” webpages? Some thought so. Google released a blog post that coincided with the June core update, stating that: “core updates are designed to increase the overall relevancy of our search results. In terms of traffic we send, it’s largely a net exchange. Some content might do less well, but other content gains.”
Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is so important, explore a few successful content marketing case studies, and show you how to get started with content marketing today. Five reasons why you should invest in content marketing SEO, PPC, email marketing, influencer marketing… with countless marketing channels to focus on, why is content marketing a good, or perhaps even the best choice? Here are five reasons why content marketing is an important marketing channel: Content marketing is a scalable, long-term strategy Content marketing helps you nurture and convert leads Content marketing helps fuel other marketing channels Content marketing helps to educate potential customers Content marketing is often cheaper in the long-term 1. Content marketing is a scalable, long-term strategy If you focus on creating helpful, evergreen content that people are searching for, it has the potential to rank high in Google for more keywords over time. And this generates consistent search traffic growth, like this: organic traffic ahrefs 1 And it’s not blogging-specific. Ever since we put significant effort and resources into growing our YouTube channel, our number of views has been growing up and to the right: youtube analytics 1 Because all of this traffic is organic, our entire marketing team could take a short break, and traffic would continue to flow—at least for a while. That can’t be said for paid ad campaigns where traffic stops the second you stop pumping money into them. 2. Content marketing helps you nurture and convert leads People rarely just search for whatever you sell, click on your website, and buy right away. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Instead, they go on a “journey.” First, they learn that you exist. Then, they learn about how you can help solve their problems, why you’re the best solution, and finally, if you’re lucky, they become customers. This is exactly how marketing funnels work. pasted image 0 2 Now, there are many ways to pull people into your marketing funnel and nurture them, but content marketing is arguably one of the simplest and most effective. Here’s how it might work in practice: Let’s say that Billy wants to drive more traffic to his site, so he searches Google for “how to drive more traffic to your website,” where he comes across our article.
With Optimize, you can compare and test different website designs, layouts and content with subgroups of your target audience. Instead of guessing the best page layout, with Optimize you can run experiments to examine several designs with real users and gain insights that can be clearly understood and implemented. Optimize uses Google Analytics data to analyze your experiments and uses your Google Analytics goals as experiment goals. Additionally, you can provide experiments for target audiences previously defined in Analytics. Latest Mailing Database Optimize works in conjunction with Google Analytics to help you target your experiments to specific audiences, improving user experience and increasing conversions. In a nutshell, Google Optimize 360 offers you the following benefits: A/B, multivariate or redirect testing faster and more frequently. Award-winning experiments and test variants that can be applied quickly. Targets and audiences that can be used to conduct field experiments are identified. Use detailed insights that can help you improve user experience, marketing campaigns, and overall ROI. Operate through the visual editing interface, and you can directly modify text and images. Advanced experimental targeting to help you develop custom audiences. Types of tests you can run with Google Optimize With Google Optimize, you can run the following types of experiments: A/B testing A/B testing or A/B/n testing is a randomized experiment using two or more versions (A and B) of the same page. A version is the original version. Versions B to Z can have at least one changed element, for example, a differently shaped CTA button or a change in color and graphics. In some experiments, the X version might even be an entirely new version of the page.