In addition to making great efforts in decoration and service, it is also urgent to establish a self-owned homestay brand. Build brand culture. Brand culture is the cultural accumulation gradually formed in the operation of the brand, representing a value, a taste, a style, a fashion and a way of life. Self-branded homestays require homestays to be combined with local culture, with stories and full of humanistic color, so that they will have more vitality. For example, moganshan homestay has successfully built itself into a representative and symbol of the homestay industry.
Develop brand personality. What is brand personality? That's what makes your homestay special. In addition to personalized customized services, the unique personality of the homestay itself is particularly precious. Chen roping, a post-90s flower girl, took her husband to seclusion in the deep mountains to open a special email list homestay and turned her life into poetry. The owner of the homestay makes hand-painted plants to make the plants come alive and add a lot to the homestay. Based on the above two points, the self-brand of the homestay is gradually established, the brand value is increasingly prominent, and the competitiveness is naturally self-evident.
In the increasingly competitive online short-term rental market, the competition waiting for various platforms and homestay owners will only become more brutal, and specialization and branding will become the only way for their survival and development. In the era when offline department stores are in full swing, it seems to have a lot of face to go to the department store with a vip silver or gold card. At that time, the wallet of the goddess was filled with various membership cards of various shopping malls, clothing stores, shoe stores, beauty stores, etc., which seemed to be far more than bank cards.