Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business.
How do we know?
Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand.
In this post, we’ll dig deeper into why content marketing is so important, explore a few successful content marketing case studies, and show you how to get started with content marketing today.
Five reasons why you should invest in content marketing
SEO, PPC, email marketing, influencer marketing… with countless marketing channels to focus on, why is content marketing a good, or perhaps even the best choice?
Here are five reasons why content marketing is an important marketing channel:
Content marketing is a scalable, long-term strategy
Content marketing helps you nurture and convert leads
Content marketing helps fuel other marketing channels
Content marketing helps to educate potential customers
Content marketing is often cheaper in the long-term
1. Content marketing is a scalable, long-term strategy
If you focus on creating helpful, evergreen content that people are searching for, it has the potential to rank high in Google for more keywords over time. And this generates consistent search traffic growth, like this:
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And it’s not blogging-specific. Ever since we put significant effort and resources into growing our YouTube channel, our number of views has been growing up and to the right:
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Because all of this traffic is organic, our entire marketing team could take a short break, and traffic would continue to flow—at least for a while. That can’t be said for paid ad campaigns where traffic stops the second you stop pumping money into them.
2. Content marketing helps you nurture and convert leads
People rarely just search for whatever you sell, click on your website, and buy right away.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Instead, they go on a “journey.”
First, they learn that you exist. Then, they learn about how you can help solve their problems, why you’re the best solution, and finally, if you’re lucky, they become customers.
This is exactly how marketing funnels work.
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Now, there are many ways to pull people into your marketing funnel and nurture them, but content marketing is arguably one of the simplest and most effective.
Here’s how it might work in practice:
Let’s say that Billy wants to drive more traffic to his site, so he searches Google for “how to drive more traffic to your website,” where he comes across our article.