To Make Your Content Searchable, Use the Words Your Audience Searches for. What Are People Saying to Siri or Typing Into Their Search Boxes? Make Sure Your Content Includes These Terms.to Make Your Searchable, Use the Words Your Audience C Level Executive List Is Looking for, Says Click to Tweet to Find Out What Phrases People Are Searching for, Try Tools Like These: Keyword Planner in the Google Adwords Program Visibility Explorer in Conductor's Searchlight Program Keyword Research

Tool by Semrushgoogle Suggest (Google's Auto-complete Feature) Hand Related Content:a Brief Guide to Proper Keyword Research6 Free Tools to Help With Keyword Researchmake Your Content Snackablewhen Josepf Says "to Nibble", He C Level Executive List Is Not Talking About "Short and Sweet Stuffed Animals". He Talks About Scannable, Well-organized, Chunked, and Tagged Content C Level Executive List

Content “with Headings, Tables, Charts, and Illustrations” — Content That People Want to Keep Taking Bites of.make Your Content Shareabletrack Social C Level Executive List Shares Every Month. These Numbers Don't Tell You if a Piece of Content Is Helping You Achieve Your Business Goals, but They're Still a Useful Metric as an "Acid Test." in Fact, Josepf Goes So Far as to Call the Sharing Feature