The landscape of the Internet has not been updated for a long time. This is the unanimous view of many Internet people and marketers, because the most recent pattern update was the birth of a short video platform called Douyin 5 years ago. No updates largely means no savage traffic and new growth, and no new media and channels. This is Fax List actually very passive for the brand. The core traffic password is still focused on the mainstream giant platforms. The high traffic cost and the strong competition of the category rivals have made the brand's marketing budget rise again and again. The so-called ROI has never been a breakthrough. Progress, the degree of involution can be described as severe.
But there are always some brands exploring channels outside the mainstream media, and they are constantly innovating to make the relationship Fax List between brands and users simpler and purer. 1. Zhihu: If there is a question, there will be an answer "If you have a question, there will be an answer" is the core theme of the 10th anniversary of the Zhihu brand. This sentence seems to be equally applicable to the traffic growth problems faced by brands today, because Zhihu itself is a traffic depression that is ignored by many brands. In the first quarter of 2021, Zhihu's commercial GMV reached 1.5 billion, and it is expected to reach 10 billion in the whole year.
During the 618 period this year, Zhihu's average customer unit price reached 3C digital, home appliances, food, beauty and other new consumer fields. More than 700 yuan. This also means that its market potential remains to be Fax List tapped. As we all know, Zhihu’s users have always been rated as 985 per capita. According to Zhihu’s official data and iResearch’s research data, Zhihu’s MAU has exceeded 100 million, and users in first-tier and new first-tier cities account for 69%, with a bachelor’s degree or above. 80.1% of the graduates are educated.