With Optimize, you can compare and test different website designs, layouts and content with subgroups of your target audience. Instead of guessing the best page layout, with Optimize you can run experiments to examine several designs with real users and gain insights that can be clearly understood and implemented.

Optimize uses Google Analytics data to analyze your experiments and uses your Google Analytics goals as experiment goals. Additionally, you can provide experiments for target audiences previously defined in Analytics. Latest Mailing Database Optimize works in conjunction with Google Analytics to help you target your experiments to specific audiences, improving user experience and increasing conversions.

In a nutshell, Google Optimize 360 ​​offers you the following benefits:

• A/B, multivariate or redirect testing faster and more frequently.

• Award-winning experiments and test variants that can be applied quickly.

• Targets and audiences that can be used to conduct field experiments are identified.

• Use detailed insights that can help you improve user experience, marketing campaigns, and overall ROI.

• Operate through the visual editing interface, and you can directly modify text and images.

• Advanced experimental targeting to help you develop custom audiences.

Types of tests you can run with Google Optimize

With Google Optimize, you can run the following types of experiments:

A/B testing

A/B testing or A/B/n testing is a randomized experiment using two or more versions (A and B) of the same page. A version is the original version. Versions B to Z can have at least one changed element, for example, a differently shaped CTA button or a change in color and graphics. In some experiments, the X version might even be an entirely new version of the page.